BEYONCÉ

Beyoncé Knowles continues to show the world why she is a one-of-a-kind superwoman of her own league On December 12, 2013, Queen Bey stunned the world with her completely unexpected release of self-titled album “BEYONCÉ.” Uniquely, this deluxe album features not only 14 audio tracks but also 18 very aesthetically pleasing visual tracks as well. One of those visual tracks is for “Grown Woman,” which Knowles used as the music for the Pepsi Super Bowl commercial in 2013. Beyonce_album

While there are many aspects, qualities, and possible opinions to make review of about BEYONCÉ, there are a few points that draw to the front of my mind every time a song is bumping through my Beats; the lyrics and overall messages presented, the reactions and shared opinions of other people who have heard the album, and simply the way the album was released. As her fifth solo album, BEYONCÉ is truly a game-changer for the music industry, her fans, and the society we live in.

The lyrics to the tracks on this album show to the listener a much more mature and what I would would call, the southern woman side of Beyoncé as an artist, a wife, and a mother. The listener can learn that Beyoncé is absolutely loving her life, even through the rocky times. Yoncé seems to continue to find ways to use her superstar power to reinvent the way the music industry operates. She released this fifth album with no promotion or marketing, no virtual leaks, nor rumors of expectancy, but sold over 600,000 digital copies within three days!

The genuine self-expression displayed in the content of her songs and videos are what best promotes her music. BEYONCÉ opens her listeners to a new side of Bey, the 32-year-old musical world icon from Houston, Texas. Featuring appearances, collaborations and features with renowned mainstream names like Drake, Pharrell, Frank Ocean and her life companion, Jay-Z, Beyoncé shows us that she truly does run the world. She even has 2-year-old Blue Ivy featured on her own song titled, “Blue.”

One of my favorite tracks on the album is “***Flawless (feat. Chimamanda Ngozi Adichie).” This song exemplifies the modern-day feminist movement Beyoncé has actively led since the release of “Run the World (Girls)” in 2011.

The feature from Nigerian feminist writer, Chimamanda Ngozi Adichie, makes a strong statement voicing feminist concerns of our society.

“We teach girls to shrink themselves, to make themselves smaller
We say to girls: “You can have ambition, but not too much
You should aim to be successful, but not too successful
Otherwise, you will threaten the man”
Because I am female, I am expected to aspire to marriage
I am expected to make my life choices
Always keeping in mind that marriage is the most important
Now, marriage can be a source of joy and love and mutual support
But why do we teach girls to aspire to marriage
And we don’t teach boys the same?
We raise girls to see each other as competitors
Not for jobs or for accomplishments, which I think can be a good thing
But for the attention of men
We teach girls that they cannot be sexual beings in the way that boys are
Feminist: a person who believes in the social
Political, and economic equality of the sexes”

And then soon after, Beyonce proceeds with letting every woman that she is indeed FLAWLESS!
“You wake up, flawless…
I woke up like this, I woke up like this
We flawless, ladies tell ’em
I woke up like this, I woke up like this
We flawless, ladies tell ’em”

To follow along with her world renowned brand, Beyonce wants women all over the world to believe they can have a flawless attitude just as she does. I give 10/10 stars for “BEYONCÉ” and I hope she continues to provoke the belief to women that they can beautifully be themselves.

Post by:
Ashley E. Osborne
Strategic Communication – Junior

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About Ohio U Women's Center

The Ohio University Women’s Center serves and responds to the needs of OU women students, faculty, and staff, as well as members of the community. Founded in 2007, the center is dedicated to creating an inclusive and welcoming campus climate for all members of the community through programs, resources, referrals, advocacy, and education. Located in Baker University Center 403.
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