Once again, the media has failed at satirical comedy and is rather pounding gender stereotypes into the minds of viewers.
In the recent Tide commercial, a mother is sporting a pink cardigan with pearls while sitting in her pristine living room with her daughter near. However, the daughter provides a far contrast to her mother, wearing a camo hoodie, cargo pants and playing with building blocks.
Prim and proper the mother explains, “Well we tried the whole pink thing,” with a forced smile. “Nope, all she wants to wear is hoodies, hoodies and cargo shorts.”
The storyline goes on to explain that her wardrobe was almost destroyed after forgotten crayons in her pockets, but luckily for her, the clothes were saved with Tide detergent.
It’s obvious that her daughter’s tomboy tendencies upset the mother who is trying her best to accept that her daughter is not following in the stereotypical roles of a girl, playing with Barbie’s and wearing a pink dress.
Yes, it may only be a detergent commercial with the sole purpose of poking fun, but how will progress be made with gender stereotypes if the media keeps pumping out commercials such as this?
–Ashleigh Mavros, Student Outreach Coordinator